TED: We’re building a dystopia just to make people click on ads

Platforms such as Facebook, Google and YouTube are persuasion architectures that even the engineers who created them do not know how the machine algorithms ultimately target audiences with content. These platforms show us content in our private screens targeted specially for us as individuals. They know what our weaknesses are and move us in subtle […]

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Social media sites are a trap for businesses

When social media sites like Facebook requires businesses to pay to show content to their own followers, it is time to rethink how businesses engage with their customers.  Facebook puts a limit that only 2% of followers will see shared content if a business does not pay. Give this article a read: Social Media is […]

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