Source: One Founder’s Desperate Battle To Keep Workers Employed | Caroline Fairchild | LinkedIn
Stembel can’t afford to hire a number two because she is devoting a significant portion of her revenue to a cost that her competitors eschewed long ago. Namely, she employs all 48 of her workers — her bike couriers, car drivers and flower designers — either full or part time. They all sign W2s and she provides them with paid vacation and worker’s compensation. Full-time employees get health care as well.
